Problems of the Russian consumer market of cereals and cereal flakes in terms of unstable economic environment

The article describes the changes in the economic situation that occurred in the consumer market of cereals and cereal flakes in the first half of 2022. The main events and problems of manufacturers are considered. The stages of changes in the economic situation are highlighted. On the basis of the data by the Federal State Statistics Service of the Russian Federation and internal data by AO MAKFA, a comparative analysis has been carried out for the dynamics of exchange rates, producer price lists, the volume of trade and retail prices of retail chains, raw material prices as the main indicators characterizing the market situation. The instability of the political and economic situation has had a negative impact on the situation in the cereals and cereal flakes market. The cost price increase, which the manufacturers faced in February-March 2022, has been put on the consumer by raising shipping prices. The market is currently showing signs of stabilization, most supply issues have been resolved by manufacturers, exchange rates have been favorable, but reliable long-term forecasts of the market situation are not yet possible.