Problems of social psychology of image management in the music industry

The article is devoted to the actual problem of modern social psychology, as well as image psychology, image psychology, cultural studies, management, PR, etc. - the problem and content of the social psychology of image management in the music industry. The theoretical analysis of the following categories is presented: “management”, “management functions”, “social management”, “management psychology”, “music industry”, “image”, “image management”. The main purpose of our research is to identify the main socio-psychological problems of image management in the music sphere (industry). The following research methods were used: theoretical review of scientific publications, content analysis of categories, generalization. The study showed that important problems are the management of the consumer audience, the choice of socio-psychological mechanisms for influencing the preferences of the music industry audience, the creation and functioning of the necessary personal and corporate image, the management of the socio-psychological climate within the creative team, and much more.