Проблемы социальной психологии управления имиджем в музыкальной индустрии

The article is devoted to the actual problem of modern social psychology, as well as image psychology, image psychology, cultural studies, management, PR, etc. - the problem and content of the social psychology of image management in the music industry. The theoretical analysis of the following categories is presented: “management”, “management functions”, “social management”, “management psychology”, “music industry”, “image”, “image management”. The main purpose of our research is to identify the main socio-psychological problems of image management in the music sphere (industry). The following research methods were used: theoretical review of scientific publications, content analysis of categories, generalization. The study showed that important problems are the management of the consumer audience, the choice of socio-psychological mechanisms for influencing the preferences of the music industry audience, the creation and functioning of the necessary personal and corporate image, the management of the socio-psychological climate within the creative team, and much more.