Designing of the educational products focused on inquiries of regional business

The algorithm of the regional business needs account at designing educational programs is described in the article within the framework of 3-rd generation state educational standards of the high professional education. The ways of transformation of these needs in the contents of the curriculum and working programs are shown in view of necessity of its outstripping updating for conformity with dynamically varying regional business needs for conditions of a competition. Recommendations on perfection of principles and technologies of designing of educational programs are given.