Marketing vocational education as a product in marketing system
Автор: Lagutina E.E., Leongardt V.A., Shaposhnikov V.A.
Рубрика: Маркетинг
Статья в выпуске: 7 (183), 2010 года.
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The paper deals with some problems of attraction of consumers of education services. A service as one of the marketing mix parts of the institute of higher education is analyzed from the point of view of its possibility to form competitive advantages of the institution of higher education. An education service "vocational education in marketing" is taken as an example,
Marketing mix, back up services, prime product, process of essential service rendering, education service of higher vocational education in marketing specialization
Короткий адрес: https://sciup.org/147155587
IDR: 147155587
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