Preventive behaviour as a factor of healthy generation development

The article discusses preventive behaviour of population, namely, prevention of iodine deficiency. The problem of iodine deficiency is particularly relevant for the Russian Federation regions, since over 70% of the country territory is endemic for iodine. The author presents result of the original social study (questionnaire of 677 school students' parents), according to which it is concluded that the large-scale prevention of iodine deficiency implemented in Russia is not efficient enough. This situation is determined by the behavioral factors, depending on the level of people's awareness and motivation for daily preventive actions (taking means of prophylaxis).