Industrial design and architecture of the Republic of Kazakhstan: nationalization of the visual environment

The state policy of the Republic of Kazakhstan and the public inquiry aimed at the revival and reception of the national cultural heritage of the Kazakh people have ensured an unprecedented flour-ishing of local design companies and private entrepreneurs working in the field of industrial design. Ethnic style in fashion and architecture required the education of their own design staff for light industry, jewelry, architecture, footwear and accessories production. Industrial design in Kazakhstan has found an important niche for itself: the embodiment of national motifs and traditions in modern production and construction. Kazakhstan's industrial design in the field of architecture has not yet led to the formation of large national design schools. Ethnic motives and national heritage of Kazakhstan are embodied in architectural projects by foreign - mainly Japanese - architects. At the same time, local firms are actively involved in the competition, mastering the market of furniture design, interior design of premises, urban environment, etc. Local researchers are fully aware of the dependence of Kazakhstan's production on the industrial design of other countries. Among the main problems hindering the development of national industrial design, experts call the low attention of the state to the development of the industry; stereotypes and disinterest of Kazakhstani commercial enterprises in cooperation with local designers; underdevelopment of the system of specialized vocational education. It is proposed to solve existing problems through the development of specialized education in universities and colleges, as well as through targeted support from the state, which should subsidize the development of industrial designers when launching new products by the local industry.