Publicity and advertising topics applied to medieval objects: examples from Girona
Автор: Alsinger Lea Friis
Журнал: Мировая литература в контексте культуры @worldlit
Рубрика: Литературное произведениев диалоге культур, эпох, видов искусств
Статья в выпуске: 3 (9), 2014 года.
Бесплатный доступ
A collection of medieval objects bearing inscriptions, exhibited in sev-eral museums of the city of Girona, is under analysis. A prevailing of Biblequotes is observed, linked with repetition of types of pictures, but we canalso find on objects references of persons, like sponsors and craftspeople.The theme of Communication is not far from the one of advertising when itcomes to promote an idea of action. The question is to show here how wecan recognize publicity strategies in these objects, seeing how as etymologyof the word publicity as some famous current theories or models of advertis-ing may apply to our medieval framework through examples of museumsobjects
Medieval, publicity, advertising, girona
Короткий адрес: https://sciup.org/147228220
IDR: 147228220
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