Radio as a means of implementing information and communication demand of the student youth

This article describes the experience of student radio in Kaluga branch of the Russian Academy of national economy and public administration under the President of the Russian Federation. Despite the active use by young people of modern means of communication: the Internet, smartphone, the creation and operation of the radio center were carried out by the students themselves. The purpose of his work was the realization of creative potential of students, satisfaction of vital information requests, introduction to corporate culture.