Expansion of the addressing of educational media product: the experience of creating cycles of literary and local lore radio programs

The article theoretically considers such an important aspect of the educational media-information product as the specificity of the sphere of its targeting, States the undesirability and impossibility of any clear limitation of this sphere. However, the consequence of this is the orientation of the educational media product to the conditionally developed model of its average recipient, which should have consequences on the style of the text, composition, selection and application of illustrative material, the degree of presence in the media product of the methods of scientific research, etc. As a practical example of creating an educational media and information product, we present the experience of creating two cycles of literary and local history programs "Orenburg in the mirror of literature" and "Orenburg FACE"on the radio station" Echo of Moscow in Orenburg".