Development of ethnographic tourism in Russia: an analysis of regional projects

The article presents the results of the study and assessment of a set of projects for the development of ethnographic tourism in the regions of Russia. Methodological tools for assessing and identifying the best regional practices of ethnographic tourism have been developed on the basis of a multi-level system of criteria. We gave a comparative assessment of ethnographic tourism projects in Russian regions and determined the best regional practices of ethnographic tourism. It was concluded that there is a necessity for dissemination of the best practices in infrastructure services, planning and management, ensuring the quality and safety of tourism services, marketing and promoting ethno-tourist products. The practical significance of the methodological tools proposed by us for assessing regional ethnographic tourism projects lies in the possibility of its application not only at the Russian level, but also at the regional and municipal levels of tourism development management.