Development of the personnel potential of a sanatorium-resort complex in the digital transformation of economy

The existing organizational and economic relations of health resort institutions of the Republic of Crimea and the impact of their personnel potential on improving the quality of medical services predetermine the need to develop a proposal to increase the export of medical services in the health resort complex of the Republic of Crimea through the transformation of staff competencies in the conditions of digitalization. The study of foreign and domestic scientific papers reveals the impact of the digitalization process on the transformation of employment, as well as the relationship between the three components of the effective work process: automation, employment and labor productivity. In the process of analyzing official statistical indicators of the health resort sector, it has been determined that the revenue from the services provided by health resort organizations has a growing trend. At the same time, the values of indicators of the average number of employees of health resorts and the number of accommodated foreign citizens have the greatest negative deviation. Based on the results of the study, a model of keycompetencies of personnel providing medical, therapeutic, health and rehabilitation services in the sanatorium- resort complex has been developed. The model is aimed at increasing the quality of health resort services and attracting additional numbers of not only Russian citizens, but also foreign citizens. The integrated model of key competencies is universal and can be applied to any position and field of activity.