Development of corporate culture of medical employees

The purpose of the article is to study approaches to the development of corporate culture of healthcare workers in terms of forming a tolerant attitude to patients belonging to various ethno-cultural and confessional groups. This topic has become relevant not only due to the need to improve the quality of medical care provided to the population, but also due to the increased requirements for medical organizations in attracting extra-budgetary funds through import of medical services. Among the measures of managerial actions is further development of the foundations of the corporate culture of employees of medical organizations, which can contribute to solving the problem of attracting patients belonging to different national and religious groups. The results of the analysis (systematization of scientific literature and sociological survey in the form of interviews) of the main problems, the solution of which is associated with development of corporate culture, show that the following issues come to the fore: successful communication of doctors and nurses with patients; differentiation of opinions on organ transplantation (donation); critical situations connected with euthanasia, termination of pregnancy, death of patient (including suicide); attitude to the issues of life reproduction (artificial conception, surrogacy, cloning); difficulty of observing rituals during the treatment of patients. This article presents conclusions on the analysis of two above problems and possible approaches to their solution: 1) communication of medical workers with patients; 2) attitude to organ transplantation. The authors propose measures for formation of new competencies in the corporate culture (as a set of formal and informal requirements in a medical organization imposed on its employees) aimed at preventing and overcoming conflict situations arising from misunderstandings in the relationship between patients and medical staff.