Development of independent tourism as an actual demand trend

RETRACTED The article analyzes the problems of independent tourism development. The relevance of the research of this topic is connected with the development of independent tourism and its popularity among the younger generation. Currently, the number of people wishing to go on an independent tour is growing rapidly, which makes it necessary to study the consumers of this service, develop recommendations for the development of this direction. The article presents the author's definition of independent tourism, which has become a mass phenomenon in the context of the development of information technologies. The analysis of synonyms of concepts denoting this type of services, often used in domestic and foreign scientific sources, is given. The object of the study is independent tourism as one of the directions of the tourism industry and the current trend in demand. The subject of the work was the problems of functioning of this type of services in modern economic realities. The purpose of the work is to analyze the factors and conditions of the development of demand for independent travel. The popularity of the use of the term independent tourism in search engines is investigated. The theoretical aspects of independent tourism are considered, the concept, types and features of this tourist destination are disclosed, digital resources that help an independent traveler are characterized, the economic benefits of forming an individual tour are revealed. The problems and limitations faced by independent travelers are identified, as well as ways to solve them are proposed.