Development of a system of strategies for promoting services sold in competitive markets

The article discusses various strategies for promoting the services sold in the markets, with special attention being paid to network forms of doing business. It is shown that an important stra tegic step in the implementation of promotion strategies is the search for available external sources of financing; at the same time, it is noted that network organizations often use the tools of leasing services as one of the ways of financing. In addition, the authors have presented an algorithm for the formation and implementation of a sustainable development strategy based on a territorial cluster.