Development of the company's strategy in an unstable economic situation

In a period of unstable world economic situation, it is important that companies demonstrate stability, resilience and reliability. For this, it is necessary to competently build an organization development strategy and consistently implement it. The purpose of this work is to attract the attention of managers of different ranks to the theory and methodology of strategic management, as well as to show the positive impact of the strategy on the long-term development of the organization. The article analyzes the term strategy and defines the author’s view of the phenomenon of this phenomenon; considered its features; identified priority development goals of the company; An example of the company's vision and mission as a tool for strategic management is given. The new paradigms of the company's strategies in a difficult and unstable situation are revealed. The article will be especially useful for managers of companies when making rational decisions to generate an effective strategy for the development of their business.