Development of creative thinking of undergraduate students in the process of creating an advertising video

In the modern world, the actualization of the creation of commercials has a strong impact on the educational environment, stimulating the emergence of new technologies. The analysis of the creative thinking of students of the Faculty of Art and Graphics, the peculiarities of its manifestation in academic work, as well as the influence of information technology on the creative thinking of students are discussed in the article. Computer-generated commercials are a key tool in developing students' creative thinking. Special attention is paid to the pedagogical aspect of the use of commercials in the formation of creative thinking of students. The literature is reviewed, the author's conclusions are given.