The redevelopment of industrial areas into new tourist attractions in Russia: factors of projects' success

The article presents the analysis of the redevelopment of industrial areas in Russian cities in the context of the possibilities for appearing the new secondary (and the primary ones in the future) attractions. It appears that domestic urbanists, and town planners, and tourism researchers do not pay enough attention to the industrial renovation as the source of tourist potential and appeal. The Central aim of the article is identification and justification of those factors that have the greatest importance from the point of view of renovating projects' success, regeneration and revitalization of industrial zones. The process of the emergence of new public spaces in the form of art-clusters began in Russia in the middle of the first decade of the 2000s, and today it has got some experience of successful transformations in a number of cities, most vivid and important example of which is "Red October" [«Krasnyi Oktyabr'»]. The authors focus not just on consideration of domestic experience but on the importance of other factors such as consideration of international experience (and primarily the experience of Eastern Europe), the use of consulting (especially in urban development and marketing of destinations), increased attention to aspects of tourism and tourist perception in urban projects of redevelopment and renovation, expansion of incentives for redevelopment (including through the instruments of state-private and municipal-private partnership), the need to ensure the balance of all sectors which are responsible for the transformation of urban industrial areas. It is expected that a more complete accounting of the success factors of the initiation and implementation of industrial redevelopment will increase their stress resistance, including profitability, which is especially important in conditions of General economic stagnation and the gradual satiation (and in some segments even glut) of the commercial real estate market.