Regional peculiarities of the reputation of Russian public authorities: the factor of “capital - province” dichotomy

The article presents the results of the study of the reputation of the Russian state and municipal authorities as a single category of public power. The peculiarities of the content core of the reputation, formed under the influence of the factor of dichotomy “capital - province” on the example of the city of Moscow and 6 regions of the Central Federal District of Russia are determined. The prevalence of common reputational characteristics that are priorities was revealed: honesty of the authorities; care about the people, their protection; responsibility. In all regions of the CFD the priorities also include fairness, while for Moscow it is not so important. At the same time, communication, interaction with the population was included in the number of priority characteristics for the capital. The peculiarity of the province compared to the capital is the more pronounced nature of the reputation core. The value component of the reputation of the Russian public authorities prevails over the pragmatic one both in the capital and in the province, while the weight of the latter is more significant in Moscow.