The regional beauty pageant in the Republic of Sakha (Yakutia): content analysis of publications in internet media

The author conducts a content analysis of publications in federal and republican Internet media devoted to the beauty pageant “Miss Republic of Sakha (Yakutia) - 2020”. A total of 19 articles published on popular news websites from January 12, 2019 to January 27, 2020 are analyzed. It is established that the vast majority of articles are published during Internet voting and preparation for the final of the competition. Most of the articles are neutral in their coverage of the contest. It is concluded that the interest of the population in the regional beauty pageant is growing every year, as evidenced by numerous online views and comments. The results of the study can be useful for the organizers of the competition, as well as for the development of sociological research in the region.