On the basic approaches to the sociopsychological view of advertising
Автор: Uliyanina O.A.
Журнал: Logos et Praxis @logos-et-praxis
Рубрика: Научные сообщения
Статья в выпуске: 1 (9), 2009 года.
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Classic approaches to advertising research within the bounds of sociology and psychology are shown. Basic viewpoints and research area are assigned for the both sciences. The necessity of interdisciplinary approach aimed at solving current problems in adverting is defined.
Sociology, psychology, advertising, mass media, public opinion, mass consciousness, needs, motives
Короткий адрес: https://sciup.org/14974293
IDR: 14974293
Статья научная
