Recommendations for evaluating the effectiveness of using artificial intelligence for marketing purposes

This article is devoted to the study of various methods for assessing the effectiveness of artificial intelligence and neural networks for marketing purposes. During the study, methods such as surveying marketer respondents and using the Eye-tracking tool will be considered, and an experiment will be conducted. Based on the research, a number of recommendations have been developed for the use of artificial intelligence and neural networks by specialists in the marketing and advertising industry.