Representation of the dichotomy “ours - others” in the Russian popular legal discourse

The article deals with the peculiarities of the functioning of the binary opposition “ours - others” in the popular legal discourse as a hybrid type of discourse. The vector of the disfavour of the addressee can change to the opposite, the strategies of the designing of the image “others” such as the call of the emotional response of the addressee, the development of the distrust of the opponent and the depersonalization and the distancing of “others” work towards it.