Researching the Consumer Perception of the Excursion Service Digital Transformations
Автор: Slinkova O.K., Vishnevskaya E.V., Semchenko I.V.
Журнал: Современные проблемы сервиса и туризма @spst
Рубрика: Региональные студии туризма
Статья в выпуске: 2 т.18, 2024 года.
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Tourism products developed with the use of digital technologies make it possi-ble to activate the demand for tourist destinations, that expanding the potential of the tourism industry. The article analyzes the results of a study of consumers' perception of the digital transformation of excursion services and considers the possibilities of devel-oping digital excursion services on the Telegram platform in the form of a chatbot. Tour chatbots are characterized by accessibility and ease of use. The formation and promotion of a tourist destination, improving the quality of a tourist product using modern digital tourist products is an important and promising direction for the development of domestic tourism and the creation of a tourist image of the territory.
Excursion, digital technologies, tourism, chatbot
Короткий адрес: https://sciup.org/140307977
IDR: 140307977 | DOI: 10.5281/zenodo.14743371
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