Rhizomic Interdisciplinary Model in the Research into the Phenomenon of “New Sincerity”

The article localizes the problem of interscientific system methodology in the study of a new social practice domain, which manifests itself in the form of the trend towards sincerity and frankness in language interaction. The purpose of the article is to consider the issues that arise within the overlapping scientific approaches in the context of polyparadigmality in linguistics. The article describes vectors and scenarios of discipline interaction, as well as the examples of interdisciplinary transfer practice. The author presents the concept of rhizomic interdisciplinarity as a nonlinear development of scientific research that contains the potential for differentiation and integration. The system methodology application has enabled the author to build the core part of the model for describing linguistic facts. It includes some clusters of scientific knowledge that are undergoing a development phase. The article outlines the problems of "new sincerity" with an emphasis on network communication. For illustration, data from social events with elements of a flash mob, cases of cancel culture and eco-alarmism were used. The patterns that form a social community in the form of thematic fashion, Internet communication algorithms, and mobilizing potential are indicated. The author presents several clusters of research into the phenomenon of "new sincerity" from the perspective of the science of language. Being indicative of the dynamics of interaction amongst currently existing approaches and theories, they can form the core of the research model.