The role of trust and mistrust in the imperative forms of the translation of culture

The article is devoted to the analysis the maintenance of imperative forms of the translation of culture in religion, policy, ideology, advertisement and the role of the trust and mistrust in them as psychological-existential mechanisms. The author comes to the conclusion that trust is the necessary condition for transmitting the cultural background in imperative forms, whereas mistrust cordons imperative possibilities to affect individual mentality and behavior.