The role of cultural symbols in the visual design of the Chinese New Year concert in Russia

The article examines the issues of cultural adaptation of Chinese students in Russia through the visual design of events. The analysis of cultural symbols used in the posters and stage design of the New Year's gala concert of Chinese students in Yekaterinburg is carried out. Particular attention is paid to the role of visual images in the formation of a sense of cultural identity and belonging in an intercultural environment. The results of the study are conclusions about the importance of visual symbols as an effective means of cultural support for foreign students.