The role of the personal (ego) marketing in building a young person's world

The article presents the features and highlighted problems (ego) marketing, compared the views of scientists on the development of personal marketing, discussed possibilities for realization of personal potential. Also pays great attention to the problems of education and self-development of students, the results of a large-scale sociological survey among the graduates. According to a study drawn up an opinion on the desire of self-development among young people.