The role of media and social networks in shaping the image of the city and its tourist attractiveness

This article examines the role of media and social networks in shaping the image of the city and its tourist attractiveness. Modern media and social networks play an important role in the information sphere and become a powerful tool for popularizing cities among tourists. One of the main ways to form the image of a city is to present its attractions, cultural events, tourist routes and other interesting places through the media and social media. With the help of photos, videos, reviews and recommendations on social networks, users can be a powerful tool to attract tourists. Advertising campaigns to get to know the city from the inside and get an idea of its atmosphere and opportunities for recreation and entertainment. Media and social networks are also popular, the publication of special offers and promotions on social networks allows you to attract the attention of potential tourists and interest them to visit the city. Reviews and recommendations from other users also play an important role, as positive reviews and ratings can encourage more people to choose a given city as a tourist destination. In addition, media and social networks allow cities to interact with tourists more effectively and receive feedback. In urban groups and chat rooms, you can ask questions about tourist sites, get information about events, or arrange a meeting with local residents. Such interaction creates a positive impression of the city and can encourage repeated visits or recommendations to other tourists. So, media and social networks play an essential role in shaping the image of the city and its tourist attractiveness. Proper use of media and social networks allows cities to increase their attractiveness and become popular tourist destinations.