The role of the precedent phenomenon in the creation of the ergonomic nominations (based on the names of the food service establishments in Krasnodar)

The article deals with the study of the precedent phenomena used as the ergonyms in Krasnodar (the names of the food service establishments) developing the linguistic landscape of the regional capital together with the other onyms. There is revealed that the most part of the precedent units is used in the canonic variant. The basic reason of the transformation of the precedent phenomena is the intention of the nominator to attract attention and to strengthen the interest of the potential consumer.