Role of regional travel brands in the development of territories

In modern socio-economic conditions, a special role is assigned to the formation of the image of the territory. Countries and regions are interested in increasing their tourist attractiveness in their development. In post-pandemic conditions, this issue is becoming increasingly relevant, which is also associated with the need to create or modernize travel brands. A well-developed brand both promotes the dissemination of information about the territory, and allows you to form a positive public opinion, contributing to its development and promotion.