The role of the media in the development of the tourism industry (on the example of the "Golden parade of the pharaohs" in Egypt)

The article discusses the influence of the media on the development of tourism in Egypt, using the example of the Golden Parade of the Pharaohs, held in 2021. The relevance of the stated topic is that the media is one of the information sources of communication between the government and society, and also represents one of the most important virtual means of international communication. A real example of the formation of this communication through the media can also be the organization of international events in states with a high level of development of the tourism industry. The solemn procession of the royal mummies, held on April 3, 2021 in Egypt, became one of these events. The "Golden Parade of the Pharaohs" was broadcast live on 400 TV channels and aroused interest among a multi-million audience among the Russian media. As a result of the study examining various types of media, the importance of the media in shaping society's views on certain events was proved. Also there is a fact that the media can become an important incentive not only to increase the tourist attractiveness of the region, but also to influence the process of forming intercultural communication and the development of tourism culture.