Russian allocentrics and psychocentrics in various types of tourism

The article presents a hypothesis about the normal distribution of Russian tourists in the context of their psychographic states within the motivational-target dynamics, i.e. for various types of tourism. The hypothesis of a normal distribution is not rejected for cultural, gastronomic, sports, health and event tourism. The author revealed that tourists can be observed as allocentrics and psychocentrics even within certain types of tourist activity. However, the most industrialized psychographic form is the centrocentric. The author substantiated that the degree of distribution of asymmetry is insignificant, which is of fundamental importance for tourism products promotion. The author concludes that one should not focus only on allocentric consumers while positioning a tourism product. On the contrary, marketers will be able to achieve a greater response if the marketing message is intended for midcenteric travelers, whose share, according to this study, is about 37-46% for five psychographic groups and 66-70% in the case of three psychotypes.