The market of educational services: engaging students as the main consumers

Today, almost all educational institutions provide paid educational services. The University’s budget depends on the number of paid educational services provided, so the University managers are faced with the task of attracting the maximum number of applicants. Today, the scientists of the socio-economic Sciences and the Humanities, we study the issues associated with attracting students. In the article, the author analyzes and summarizes the theoretical material on the topic under study, as well as the secondary analysis of sociological research. The author of the article comes to the conclusion that increasing the attractiveness of educational institutions and training areas in the representation of applicants is possible only through constant monitoring of the needs of young people.