Self-organizing network expert systems environment in principle endogenous target designation

The article discusses the problem of constructing a model of the functioning of the socio-economic system, using the mechanisms of information exchange participants. The central point of this interaction is the formation of coherent ideas about the purpose, limitations, needs, possibilities and directions of development. The model allows not only to identify customers and consumers of goods and services to the volume and quality of performance requirements, but also to form their perceptions of their own needs. This suggests that the mechanisms of formation of coherent ideas and ways of acting members of the system are more effective than, for example, market or command hierarchy. It is shown that the most promising form of information exchange in solving search problems, the production of new knowledge and determine the direction of its self-developing expert network environment. An elementary part of any environment is an expert professional, owning modern telecommunication technologies. Integration into the network structure of the natural intelligence forms is a subject of a collective strategy, which is a means of synergy of knowledge and actions in the process of building a self-organizing development. The article considers the problem of creation of media expert networks for the development of innovative industries that produce high-tech, high technology products and services.