Self-presentation in communication: aspects of visual self-image of I

Self-presentation is considered as a process of a person presenting his own image in the social world, characterized by the intention of creating a certain impression of himself among others. There are a number of approaches to the study of self-presentation of a person: interactive, communicative, socio-perceptual, cultural, gender, individual-personal, applied. One of the directions of psychological research of self-presentation is various aspects of the visual self-presentation of the image of the Self in communication. The sign manifestations of the external appearance of a person as a subject of communication are studied within the framework of the psychosemiotic ap-proach. Visual-semiotic manifestations of external appearance are considered as a means of objectifi cation and in- terpretation of the subject, as a means of expressive-impressive manifestation of personality, the basis of which is the interpretive nature of visual signs. The eff ectiveness of the visual self-presentation of the subject is associated with psychosemiotic competence and refl ection at the general cultural level. The forms of self-presentation include perfectionist self-presentation - self-presentation by a person of an ideal version of himself, the use of signs of success, beauty. P. Hewitt developed a model of perfectionist self-presentation, which refl ects diff erent facets of this phenomenon: demonstration of perfection - the desire to appear perfect in the eyes of others, to arouse admiration and respect for others with their perfection; behavioral non-manifestation of imperfection - the desire to behave in such a way as to hide one's own imperfection from other people. The article discusses the results of an empirical study of the perfectionist self-presentation of designers at diff erent stages of their professional development. The study of self-presentation in general, and the visual self-presentation of the image of the Self in particular, is of great scientifi c and practical importance for representatives of various professional groups, especially socionomic profes-sions, image makers. Managing the visual self-image of the self-image from the standpoint of the psychosemiotic approach is the basis for the formation of a personal and professional image.