The semantics of the verbs with the German prefixes ‘be-’, ‘er-’ in the modern advertisement texts: cognitive and discursive approach

The article deals with the issue of the prefixal word-formation in the German advertisement texts. There are considered the German verbs, produced by the means of prefixation, in the cognitive and discursive aspect. There is given the analysis of the German advertisement and information texts in the aspect of revealing the verbal semantics, there are defined the most commonly used prefixes with the focus on their meaning.