Series in prose: new trends of the literary process in the digital age

The article deals with the modern literary series and the bouts-rimes novel phenomena as special platforms for genre experiments. The genre problem is one of the central ones in the poetics of serialization. Serialism is a prominent practice of rationing and promoting cultural artifacts, which is associated with multiple reproduction and variability of the transmitted meanings. The phenomenon of serialism activates readers and upgrades relationships between author and reader. Texts written in different epochs are more interesting for the “express analysis” of the writer’s idiostyle, however, according to the exclusive interviews presented in the article, the authors themselves see them as a literary game and an opportunity for testing texts which later become stand-alone works. The author suggests that the revival of the “old” bouts-rimes novel genre proves that the essence of literary serialism is to regulate and promote the artifacts of the mass consumption culture through ongoing replication and variation of broadcasted meanings.