Syntax-styling features of expressivity in advertising texts

Some features of functioning of expressive syntax means and regularities in their use under various communication conditions in advertising discourse are being treated in this article. When studying this issue, most general invariant stylish characteristics of advertising communication are the concern of this paper, and consideration is being given to the determination of the variative markers of the said communication; significance of the cognitive and linguistic-stylish studies is underlined herein. Attention is being given to identification and analysis of some factors influencing on selection of a certain syntax structure of the advertising text and its efficiency.