Sinusoidal transformations in a communicative culture: an episode or a tendency?

The article is devoted to the analysis of a number of processes occurring in the space of modern communicative culture. The authors put forward the concept of the wave character of changes in the historical and cultural discourse of communicativeness. The article proposes a model of the change in communicativeness in Russia, related to such a phenomenon as slang in verbal culture. Particular attention is paid to communicability in the conditions of functioning of electronic means of communication, the Internet. Here the authors put forward ideas: the effect of “sinking” the wave of its transformation; “Rhizomation”; transformation of the form of communication into a written and oral one; resuscitation of elements of electronic communication in the forms of communication of the pre-literate epoch; demoralization of electronic communication. The authors distinguish such levels of communication as criminal, mass, subcultural, “high”, elitist, and also consider the constants and transformants of communicative culture.