Semantic range of expressions of mass culture in sociolinguistic aspect

The article deals with the results of the sociolinguistic experiment conducted in the group of students. Observing the associates to the stimulus of “mass culture” the author managed to reveal the sense dominants of the linguocultureme of “mass culture” that exist in the linguistic mind of modern youth. The answers are considered as the units that transfer the qualitative assessment of mass culture, define the spheres of the mass culture spreading and nominate “the products” of mass culture.