Social child feeding practices in the era of project capitalism

The paper analyzes the relationship between the type of capitalism and social child feeding practices. The analysis methodology is based on the French Theory of Conventions Economics by L. Boltanski and E. Chiapello. It is argued that in the 20th - 21st centuries there has been a transition from the domestic type of capitalism characterized by the specific culture of homemade production and consumption to the industrial and then the project one that changes the social child nutrition practices. The current food-related health problems of children are the result of the industrial capitalist consumer culture that has been established. Within the project type of capitalism, there are differences in social child feeding practices in families of different social strata. Thus, the middle class tends to the industrial food culture; the upper middle and upper classes prefer mainly homemade food culture while the lower class demonstrates the features of these two cultures.