Social networks as a promising source of traffic for the websites of sanatorium-and-resort facilities

This article presents a study of the prospects and features of using social networks to attract traffic to the websites of the sanatorium-and-resort business. General statistics and the popularity of social networks in modern Russia are revealed. It is noted that the profile of a VKontakte social network user aligns with the specifics of promoting clients of the sanatorium-and-resort business. Theoretical foundations, advantages, and features of organizing the promotion of tourism products and services of the sanatorium-and-resort business in social networks are summarized. Some basic recommendations for managing social networks for such businesses and attracting traffic to the website are provided, highlighting this marketing communication channel as particularly effective.