Social technologies for the formation of national self-conscience: theoretical and methodological analysis

Introduction. The relevance of the topic is determined by the subject of analysis “national consciousness”, which is a structure that unites the Russian nation as an ethno-national-state entity. The destiny of Russian statehood, ability to withstand global challenges and threats, as well as the internal direction of development of Russian society largely depend on its stability. After all, as practice shows, excessive absolutization of ethnic identity leads to destructive processes up to the collapse of the country. The main goal of the work is to analyze the theoretical and methodological foundations of the formation of national consciousness in a technological context. Materials and methods. To implement the research strategy, structural analysis, system and analytical methods, functional and axiological approaches, etc. were used. Results. Research problems are related to the specifics of social technologies for the formation of national consciousness, which can be applied in Russian reality. As the technologies that form the national consciousness of the Russian civil nation, the article points out state-administrative ones based on the program-target approach and using technologies of directed socialization and the mechanism of “point secularization of consciousness”. In particular, this is the federal target program “Strengthening the Unity of the Russian Nation and the Ethno-Cultural Development of the Peoples of Russia (2014-2020)”, the state program “Patriotic Education of Citizens of the Russian Federation for 2016-2020”, etc. As the “soft technologies”, first of all, communication technologies are considered, such as PR, branding, propaganda. Discussion and Conclusion. The theoretical and methodological research conducted has shown that communication technologies are not paid enough attention, although they are able to effectively influence public opinion and introduce new values, ideals, attitudes into the mass consciousness. At the same time, the effectiveness of the implementation of any technology is largely due to the degree of partnership between the state and civil society. The formation of the Russian civil nation can not be only politically initiated and governed and directed by the state - it is primarily a natural historical process.