Social marketing - the future of preventive medicine

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In article modern lines of preventive medicine development within the limits of social marketing are pre-sented. On the example of work of preventive unit in municipal polyclinic opportunities of use of instru-ments and methods of social marketing, feature of work of specialists are analysed at a choice of target audiences. Ways of formalization the technologies of social marketing, its social and commercial produc-tivity are presented.

Preventive medicine, social marketing, change of behaviour, target audience, formalization of technological processes

Короткий адрес: https://sciup.org/148100318

IDR: 148100318

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