Social choice of the individual in everyday life

The article examines the peculiarities of a person’s social choice in an everyday situation. Against the background of global transformations, daily life is the most sustainable social education. However, information technologies in various spheres of society have also affected the daily existence of a person, which has led to an interest in an area that previously acted as a background for more significant processes. The study of the phenomenon of social choice in everyday life is interdisciplinary in nature due to its multidimensional and multilevel nature. Analyzing everyday life allows for the identification of the principles governing decision-making processes. The article highlights both the negative and positive consequences of these choices in the context of human activity: anonymity, avoidance of responsibility, and stereotyping. Furthermore, it examines the influence of everyday life as an essential attribute of social existence on the stages of individual decision-making.