Sociocultural aspects of modern identification processes

This article is devoted to the problem of multiple identities and the specifics of their interaction in modern conditions. Plurality of identities, on the one hand, is considered a normal phenomenon that explains complex social communications and allows an individual to optimally participate in a diverse modern social life, applying to various situations. On the other hand, the authors note that in conditions of social, political, economic, and cultural mobility, the phenomenon of identity also turns out to be in an unstable state, which is aggravated by the fact that the phenomenon of identity itself is not completely static. If a few decades ago an equivalent diversity of identities implied their interaction, multicultural polyphony, where a plurality of identities could be realized as much as possible, then at the beginning of the twenty-first century, a request for hierarchization and ordering of identities arises in society. In the article, the authors attempt to determine by what criteria it is possible to build a hierarchy of identities, on which social and cultural events, accents, and preferences this hierarchy will depend, whether it will be accepted by the whole society, or whether it will require taking into account group subcultural specifics. The authors note the desire for the dominance of civil and civilizational identities based on cultural identity as a deep foundation. Civil identity in a multinational state with ethnic, cultural, and economic diversity among regions presupposes a strong consolidating resource. The needs of society for a clear definition of the civilizational vectors of modern Russia make the question of defining civilizational identity one of the most demanded. The article also examines how purposeful social and institutional formation of identities and their conscious alignment into a hierarchical pyramid is possible.