Socio-cultural mechanisms of rural poverty reduction in China: modern approaches to the study

The problem of insufficient material security of the population is one of the main problems in the world. In this regard, the study of socio-cultural mechanisms of poverty reduction and opportunities to improve the effectiveness of social policy in China seems significant and relevant. The article notes the need to develop a multifactorial approach to the study of poverty in the social sciences, which cannot be reduced only to the study of statistical data and various economic indicators of people’s living standards. As the most important factor in overcoming the insufficient material security of the population, it is also proposed to consider the socio-cultural context of poverty and the possibilities of its transformation, which also implies the development of social solidarity of citizens on the basis of regional and national cultural values. It is emphasized that the high rates of poverty reduction observed in the New China are the result of transformations in the minds of rural residents who have overcome the effect of the “poverty culture trap” by refocusing on indicators of prestige, material well-being and social success.