Social and cultural features of prezenting regions abroad

In the article the essences of the "regional identity" and "regional presentation" have been analyzed. The ways of positioning of regions in the world are analyzed, research the social and cultural characteristics of society in which process of creating image and brand of territories is dominate as founders the representations of projects consider mental features of for whom create images and brands. The regional brand can be produced on the basis of the conception of the historical sight, which has popularity in this region, country, or all over the world. Author researches problems of the modern society, presents aspect of symbolism in the process of creation regional brand (logo as a tool of identification territory). Author presents examples of regional brands abroad: Barcelona, Helsinki, Praha, Bulgaria, etc. Author uses comparative analyses to draw on similarities and differences between the logo creation.