Sociological analysis of publications in English-language online blogs on personal finance management

The issues of financial literacy and financial culture are relevant at the global and national levels, in particular, a Strategy for improving financial literacy of the population until 2030 is being implemented in the Russian Federation. The article presents the results of a sociological study of English-language blogs on the topic of personal finance management. The empirical basis of the study is a content analysis of 151 publications in seven author blogs that are popular with a wide audience. The content of the publications was studied in order to identify key ideas and meanings broadcast by bloggers in accordance with readers’ requests. For the Russian audience, familiarization with the materials of English-language blogs is useful from the point of view of forming competencies according to such criteria of financial literacy as “Knowledge”, “Behavior”, “Attitudes” (for example, this is an understanding of the mechanism of compound interest, or the essence of other financial categories). In addition, studying the specifics of personal finance management at the global level allows us to compare the economic realities of different societies and countries, promotes the development of adaptability to the rapidly changing, competitive conditions of the modern world with its excessive social inequality and other contradictions of the market economy.